We debug why conversion events aren't firing or aren't reaching Google Ads: triggers and tags in GTM, event parameters and conversion linking in GA4, consent and gtag/gtag.js setup, and any server-side or redirect steps in between. We use browser dev tools, GA4 DebugView, Tag Assistant, and campaign-side checks to find the root cause.

Common issues we fix include conversion actions not linked to the right GA4 events, missing or incorrect conversion labels/parameters, consent blocking the Google Ads tag, duplicate or conflicting tags, and events firing on the wrong pages or not at all. We recommend fixes and, where helpful, document the flow so your team or future vendors can maintain it.

You get conversion events reliably flowing into Google Ads so reporting and Smart Bidding can use real data, plus clarity on how the setup works so it stays that way.